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A signet ring is one of the few pieces of jewellery whose whole purpose is to carry a mark. For many of the men we work with, that mark is a family crest — a small image that means something, worn every day on the little finger. This post is about the part that turns a plain gold face into a personal seal: the engraving itself.
If you are still deciding on the shape, metal or style of the ring, our general guide to signet rings is the place to start. Here we stay with the craft — how a crest is cut, why some engravings read in reverse, and what a ring needs to hold a deep mark for a lifetime.
Two kinds of engraving, two different jobs
The word "engraving" covers two very different things on a signet ring, and it helps to know which one you are asking for.
Seal engraving is the traditional signet craft. The design is cut into the face — intaglio — and it is cut in reverse, as a mirror image. That sounds odd until you see it work: press the ring into warm sealing wax and the impression rises up the right way round, reading correctly. This is why an old seal ring can look strange on the finger and perfect in the wax.
Decorative surface engraving is the opposite. Here the design is meant to be read directly on the ring itself, the right way round, with no wax involved. It can be cut into the surface or left slightly raised, and it is chosen for how it looks on the hand rather than for making a seal.
Both are lovely; they are simply answers to different questions. Do you want a ring that makes a true seal, or a ring that wears a crest for you to see? We will talk that through with you before a single line is cut, because it changes how the whole face is prepared.

Sourcing a crest and adapting it to the ring
A crest that lives on paper, a wax impression from an older ring, or a family drawing does not translate directly onto a curved metal face. Part of our work is adapting it.
The face of a signet is small, and it is rarely flat — most are gently domed or bevelled. A design has to be redrawn to sit well within that shape: fine detail simplified just enough to stay crisp, proportions adjusted so the crest fills the face without crowding the edge. Get this right and the engraving looks as though the ring was always meant to carry it.
We can work from an image you bring us, or from an impression taken from a ring already in the family. If you would like to see the crest sitting on a chosen ring shape before we commit, our online Custom Jewellery Builder is a good way to begin a design conversation with us.
One honest note: we can adapt and engrave whatever crest or design you would like to wear. Questions of who is formally entitled to a particular coat of arms, and how arms are recorded, sit outside what we advise on — our craft is the cutting, not the heraldry.

Why the metal has to be deep enough
A deep, hand-cut seal engraving removes real metal from the face. For that mark to survive years of wear — and to keep making a clean impression in wax — the ring face needs enough depth beneath it to be cut into without weakening the ring.
This is why a proper signet is made with a substantial face rather than a thin plate. The heavier, more generous the face, the more room the engraver has to cut boldly and the longer the detail lasts as the ring is worn. A shallow face limits how deep a seal can go, and a shallow seal wears smooth sooner.
We work in solid, 100% recycled metals in our UK workshop, and we will guide you towards a face weight and profile that suits the depth of engraving you have in mind. If the plan is a true seal you can use, we build the ring to take it from the start.

Hand engraving and machine engraving
There are two ways to put the design into the metal.
- Hand engraving is cut by an engraver using a graver, line by line. It has a life to it — slightly varying depth, crisp bright cuts, and a character that comes from a person making each stroke. For seal work and for family crests, it is the traditional choice, and it lets the engraver respond to the exact curve of your ring face.
- Machine engraving is guided mechanically. It is consistent and clean, and well suited to precise lettering and repeatable designs.
Neither is "better" in the abstract — it depends on the design and the effect you are after. A detailed crest intended as a working seal usually asks for the hand; sharp initials or a simple motif can suit either. We will tell you plainly which we would recommend for your piece and why.
How long a signet takes
A signet ring, made and engraved, typically takes 4–8 weeks. Engraving is unhurried by nature — it is the stage where a plain ring becomes yours, and it is not something to rush. We would always rather take the time to cut it well.
Seeing it in person
You are very welcome at our showroom at 64 South Street, Chichester, West Sussex, PO19 1EE, where we can look at ring shapes and talk through your crest together. If Chichester is not easy for you, our specialist travels to clients across West Sussex, Surrey, Hampshire and Greater London, so we can bring the conversation to your home instead.
To begin, you can book an appointment whenever suits you.
Start your signet
Whether you have a crest ready to cut or an idea you would like to shape with us, we would love to hear it. Tell us what you have in mind and we will guide you from the first sketch to the finished seal. Get in touch and let's begin.