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Bigger isn't always better. Carat is the most famous C, but it's also the most misunderstood. It's a measure of weight, not visual size. A poorly cut 1.0-carat diamond can look dull and visually smaller than a masterfully cut 0.95-carat stone. Before you get fixed on a 'magic number,' read our guide to balancing carat with true craftsmanship.
Perfection isn't about being 'Flawless'—it's about being 'eye-clean.' Nearly all diamonds have natural 'birthmarks,' but most are invisible to the naked eye. In this post, our experts explain the GIA Clarity scale and share the inside secret to finding a breathtaking diamond (often at a VS or SI grade) that offers incredible value without compromising on beauty.
When it comes to diamond colour, 'D' isn't the only answer. The GIA's D-to-Z scale grades the absence of colour, but the secret to finding the best value lies in how you set your stone. Did you know a yellow gold band can make a G-colour diamond look just as icy as a D? We decode the 'sweet spot' for your bespoke platinum or gold ring.
What is the most important C for your engagement ring? It's not what you think. While many focus on size, a diamond's Cut is the true engine of its sparkle, fire, and brilliance. A large, colourless diamond can appear dull and lifeless if it has a poor cut. Before you start your bespoke journey, learn why our Griffin & Co. jewellers believe you should never compromise on Cut.