Guide: Gemstone Cuts

This is a great question and the most common point of confusion!

• Shape refers to the outline of the gemstone—whether it's Round, Oval, Pear, Emerald, etc. This is what you choose based on your personal style.
• Cut refers to the craftsmanship—the quality of the angles, facets, and proportions that make the diamond sparkle.

In our guide, we are comparing different Shapes. You can learn more about the technical Cut (the source of all sparkle) in our Cut - The 4Cs of a Diamond blog post.

For pure, unmatched sparkle, the Round Brilliant is the industry standard. Its 58 facets have been scientifically perfected to provide maximum brilliance and fire.

However, other "brilliant-style" shapes—like the Oval, Radiant, Pear, and Marquise we feature in our guide—are also designed for incredible, fiery sparkle. "Step-cuts," like the Emerald, are in a different category, offering a more sophisticated, icy "hall-of-mirrors" flash.

The perfect shape is entirely personal. The best way to start is by asking what you're drawn to. Do you love a classic, timeless feel (Round Brilliant), a modern and flattering look (Oval), or sophisticated, clean lines (Emerald Cut)?

Our guide is the perfect place to start. We recommend reading our comparisons, but the best way to know for sure is to see them in person. We invite you to our Chichester showroom to try them on and see which shape truly captures your heart.

The perfect shape is entirely personal. The best way to start is by asking what you're drawn to. Do you love a classic, timeless feel (Round Brilliant), a modern and flattering look (Oval), or sophisticated, clean lines (Emerald Cut)?

Our guide is the perfect place to start. We recommend reading our comparisons, but the best way to know for sure is to see them in person. We invite you to our Chichester showroom to try them on and see which shape truly captures your heart.